EZ Marketing was born out of a pain that, if you have or have had a real agency, you know well. It's not just about expensive traffic or clients who charge too much — it's about investing hours creating funnels, ads, campaigns, reports... and in the end discovering that the client didn't respond to the leads. And of course, the blame falls on marketing. We've been through this. At our agency, we got tired of seeing hot leads die in the inbox, while on the other side the company complained about “low performance”. When we did a conversion test, it was clear: the funnel worked, the problem was in the follow-up. But the pain didn't stop there. In addition to dealing with this wear and tear, there's the pressure: “where are the results?” And the other side of the coin — the constant, tiring and expensive effort of seeking new contracts. No agency can handle living off of endless prospecting. Meetings, proposals, negotiations... all to, sometimes, get a small contract, with tight margins and high charges.